If you treat your customers like prospects, they’ll never be customers.
Too many organizations are short-sighted regarding training.
They provide one-day events to entertain sales pros and give them a short-term boost in energy or motivation. Complete training, on the other hand, provides a long-term strategy. Training programs (rather than just events) are essential to an organization’s profitability because they provide a winning process and approach to any challenge. One-day events are valuable as a jump start, but complete training programs provide increased sales, measurable ROL, tangible sales streategies, and accountability.
Getting from where you are now to the future you, is time extraordinarily well spent.